Much of the media claimed the recent Defra stats about the organic farming sector as evidence that the sector was in terminal decline.
Well here's the good news to contradict this analysis. Whole Foods Market, the US organic retailer, announced it would be opening a further new store in Cheltenham.
As a major retailer of organic products this is not a business that invests where it cannot see a return on that investment and so to announce this decision shows they believe that there are still plenty of people who are looking for organic products to buy.
Rather than looking at rather historic data about the sector and drawing rather hackneyed conclusions they are analysing their retail data and looking at opportunities to expand their business.
Despite what some may feel about large organic retail businesses this is a new opportunity for shoppers to buy organic products and for suppliers to expand their sales and should be welcomed.
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