As interesting as the article is, it does not perhaps tell us anything we weren't aware of. Read the comments too. They give an insight into the fractured view of organic production that persists.
Responses seems to be very emotional rather than rational and show the work that needs to be done to show sceptical buyers the benefits of organic farming systems.
The debate within the comments section focuses mostly on pesticide residues and taste with minimal comment on environmental benefit or animal welfare.
The Why I Love Organic campaign has a lot of work to do to get these messages across to our customers.
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