Find Out What Your Customers Think About Organic Food

The Why I Love Organic campaign has just entered it's second year and has changed the thrust of it's approach.  Whether the new strategy adopted will prove more successful than the first time will tell.  


However, as part of the PR campaign they have launched a competition on Mumsnet, the social media site aimed at parents.  Mumsnet has become something of a phenomenon and is a certainly a very active online community and a good way of tapping into the thoughts and concerns of parents (particularly of younger children).

For all involved in the organic sector these pages provide an insight into the thinking of 221 (at last count) consumers most of whom buy some organic products.  As a snapshot of the thinking of the buyers of your products they provide some very interesting reading.  The pages can be found here